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WEBSITE AUDIT CHECKLIST
Turn your landing page into an effective sales machine
With over 10 years of experience, we've helped countless companies just like yours create landing pages and marketing websites that turn curious visitors into lifelong customers.
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Free actionable website audit checklist by Zensite
Creating a high converting landing page requires constant optimisation. With our CRO landing page checklist, it will put you ahead of your competitors.
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Clutch ratings 4.9/5.0
Why landing page audit?
To maximise your brand’s trust and increase conversion rate
Increase conversion rate
Optimizing your landing page boosts conversion rates by creating a user-focused experience that aligns with their needs and encourages action.
Better brand experience
Optimize your landing page for a flawless user experience. With fast loading, cross-device functionality, and a clear message, you'll create a positive brand perception and minimize resistance.
Improve engagement
Engaged users are more likely to explore your offerings in-depth and maintain a longer site visit duration, which can also positively affect your search engine rankings.
Checklist for launching an impactful marketing website
When you start working with us, we integrate our resource into your ecosystem. We plan and strategise the product experience
Comprehensive Checklist
Conversion Rate Optimisation Tip
Example Included
Tools & Software Recommendation
What’s included in our checklist
We collaborate closely with you and your team to elevate their product experience beyond industry standards. From strategy to delivery, we leverage the finest talents in our industry to align your business objectives with your user’s needs. .
Landing Page Optimisation
01. User Experience
Optimising user experience through our site audit tool involves enhancing navigation, page speed, and mobile responsiveness—critical for minimizing bounce rates and maximizing user engagement.
02. Content Clarity
Ensure your content, from web pages to meta descriptions, resonates with clear, impactful language. Our website audits refine content for clarity and conversion.
03. Conversion Audit
Ensure your content, from web pages to meta descriptions, resonates with clear, impactful language. Our website audits refine content for clarity and conversion.
Pricing Page
01. Transparent Pricing
Our website audit ensures your pricing is clear, aiding understanding and decision-making, with FAQs and comparative overviews for value transparency.
02. Value Communication
Detail the benefits of each tier, using visual aids for clarity. Our website audit checklist emphasizes the communication of long-term value over immediate cost.
03. Psychological Triggers
Employ psychological triggers, like anchoring, to influence decisions, a technique highlighted in our website audit template.
Product Page
01. Visual Appeal
High-quality images and videos enhance the visual appeal, a critical element in our user experience website audit for products.
02. Detailed Descriptions
Our website audits focus on in-depth product descriptions tips that highlight key features and benefits, ensuring informed customer decisions.
03. Social Proof
We emphasize the importance of social proof through user reviews and ratings in our website audits, fostering trust and encouraging purchases.
Call to action tips
01. Visibility and Design
Make CTAs impossible to miss with bold, contrasting colours and compelling design elements. The placement should be strategic, guiding users naturally through the flow of the page. Use whitespace effectively to make buttons stand out, and consider the visual hierarchy to ensure CTAs are a focal point.
02. Copywriting
The copy for CTAs should be action-oriented, concise, and focused on the value that the user will receive by taking the action. Utilise persuasive language that creates a sense of urgency or scarcity, such as “limited time offer” or “exclusive access,” to compel users to act immediately.
03. Testing and Optimization
Employ a data-driven approach to CTA optimization through continuous A/B testing. Test various aspects such as wording, color, size, and placement to identify which variations perform the best. Analyzing the performance data will lead to insights that can significantly improve the effectiveness of your CTAs.
Additional tools
01. Analytics Tools
Leverage analytics tools to gain insights into user behavior, conversion paths, and bottleneck areas on your site. These tools can help you understand where visitors drop off, what they interact with, and the journey they take through your website, enabling data-driven decisions to optimize the conversion rate.
02. Feedback Instruments
Implement feedback tools such as surveys, suggestion boxes, and live chat features to gather qualitative data from users. This direct feedback can reveal pain points, areas for improvement, and user expectations, allowing for more targeted CRO initiatives that address actual user experiences.
03. A/B Testing Platforms
Employ a data-driven approach to CTA optimization through continuous A/B testing. Test various aspects such as wording, color, size, and placement to identify which variations perform the best. Analyzing the performance data will lead to insights that can significantly improve the effectiveness of your CTAs.
Your Trusted design agency for all your design needs
Zensite is a UI/UX design agency that enhances digital products with intuitive, data-driven designs. Specializing in user interfaces for apps and websites, they've helped companies significantly boost revenue and user retention with a global team dedicated to creating impactful user experiences.
Why Zensite?
Wide Industry Coverage
Industry Standard Design Methodology
Close Collaboration
Global Perspective Design Work
10+
Years in the market
10+
People on board
30+
Project Delivered
>$953M+
Portfolio Valuation
Bringing real estate data on Propertyguru data web design launch
When you start working with us, we integrate our resource into your ecosystem. We plan and strategise the product experience
120+
When you start working with us, we integrate our resource into your ecosystem. We plan and strategise the product experience
16M+
When you start working with us, we integrate our resource into your ecosystem. We plan and strategise the product experience
Ready to take your website to the next level?
Schedule a call with us to get a free quote now
How long until I get the audit report?
3 to 5 business days. We're a small senior team so audits aren't outsourced or templated. If you need it faster, mention it on the request form and we'll flag if rush capacity is available.
What's in the audit report?
A 12 to 20 page PDF: above-the-fold screenshot annotations, conversion friction map, 3 to 5 prioritized fixes with mockups, technical issues (page speed, schema, accessibility), and benchmark comparison against 3 competitors in your space. Delivered as a Notion doc you can comment on directly.
Can I get an audit if my site isn't built yet?
Yes, and it's actually better. We audit the Figma file before development so you fix the conversion issues before paying to code them. Pop Meals shipped onboarding changes from our pre-build audit that contributed to a 60% drop in order cancellations.
After receiving the report, do you help with the redesign?
Yes. Two paths: a project-based redesign (SGD 12,000+) or our design subscription (SGD 2,999/month, unlimited requests). About 40% of audit clients move into one of those engagements within 60 days because the audit makes the ROI case clear before they commit.
Can I request more audit after the first one?
Yes. On the same domain you can re-audit after we've shipped a new version (typically 30+ days later) to measure improvement. Different domains can be audited at any time. The first audit is free, additional audits are SGD 500 each unless you're on our design subscription, which includes unlimited audits.