Top 10 Form Sites for Effortless Data Collection in 2024

The process of collecting data is no longer confined to manual data entry, but has evolved to a more streamlined approach with the help of online form builders, also known as form sites.

Written by:
Dec 17, 2023
Last Update:
Dec 17, 2023
5 mins read

In an era where digitalization is the norm, the need for efficient ways to collect data has never been more crucial. The process of collecting data is no longer confined to manual data entry, but has evolved to a more streamlined approach with the help of online form builders, also known as form sites. These tools not only simplify the process of data collection but also bring along an array of features that can cater to diverse requirements, making them an indispensable asset to businesses of all sizes.

Key Takeaways

  • Explore the best online form builders to select the most suitable tool for your business.
  • Consider user experience when designing forms, and compare free vs paid options.
  • Leverage AI and machine learning advancements to revolutionize online form building processes.

Exploring the Best Online Form Builders

A person using an online form builder on a laptop

Online form builders, including free online form builder options, are versatile tools, facilitating efficient data collection. From gathering email addresses and customer feedback to managing support tickets, event sign-ups, and employee requests, these tools have transformed the way businesses operate. What sets the best online form builder apart are their features. With customizable design controls, user-friendly interfaces, and the ability to create various forms including surveys and sign-up forms, these tools have become a go-to solution for businesses of all sizes.

Nonetheless, the sheer number of available online form builders can make the selection process overwhelming. Each form builder comes with its own set of features, pricing, and user experience, making it crucial for businesses to understand their specific needs before making a choice. While some might find a free online form creator sufficient for their needs, others might require a form builder that offers advanced features and functionalities.

Ease of distribution is a significant factor to consider when selecting an online form builder. A good form builder should allow you to distribute forms through a variety of channels, including:

  • Social media
  • Websites
  • Emails
  • QR codes

This ensures a seamless user experience and convenience in data collection.

Understanding Form Builder Essentials

Key features to consider when choosing an online form builder include:

  • Multi-column forms
  • Conditional logic
  • Conversational forms
  • Calculator fields

These features substantially boost form functionality. Additionally, form builders offer the ability to customize the appearance of your forms directly from the editor, allowing you to adjust labels, inputs, descriptions, and buttons to match your brand identity.

Furthermore, the importance of a robust template library in a form builder is undeniable. With a wide range of templates, form builders make it easier to create forms that meet specific needs, saving you time and effort.

Comparing Free vs. Paid Form Builders

When it comes to choosing between free and paid form builders, both options have their pros and cons. While free form builders provide a cost-effective solution with basic form-building features, they may come with limitations such as restricted functionality, imposed branding, and limited customer support.

Contrastingly, paid form builders offer a more holistic solution with their advanced capabilities, such as:

  • HIPAA compliance
  • Payment processing
  • Custom email domains
  • Superior customer support

Ultimately, the choice between free and paid form builders comes down to your specific needs and budget. For small businesses with tight budgets, a free form builder might suffice, while larger businesses with more complex needs might benefit from a paid form builder.

The Importance of User Experience in Form Design

Form design significantly hinges on user experience. From the aesthetics to the functionality, every aspect of a form impacts the user experience and ultimately, the conversion rates. With advanced features such as conditional logic and conversational forms, form builders can greatly improve the user experience by fostering a more dynamic and interactive form-filling process.

Additionally, the role of analytics in form builders cannot be discounted. Analytics features offer enhanced control and visibility into each submission, enabling a more comprehensive comprehension of user behavior and form performance.

Creating Forms with Google Forms

A person creating forms with Google Forms

Google Forms stands out as one of the most user-friendly and popular form builders. Accessible and offering basic customization features, Google Forms integrates seamlessly with Google Workspace, making it a convenient tool for creating forms. From incorporating a header image to personalizing the color scheme and fonts, Google Forms offers user-friendly controls that allow you to customize your forms according to your needs.

However, while Google Forms offers the advantage of ease of use and seamless integration with the Google software suite, it has its limitations. Some of these limitations include:

  • Lack of advanced conditional branching features
  • Challenging to embed in WordPress
  • Comparatively basic when compared to other form builders in the market

Despite these limitations, Google Forms’ simplicity and seamless integration with other Google products make it a popular choice for many.

From Simple Surveys to Complex Questionnaires

The versatility of Google Forms allows the creation of anything from simple surveys to intricate questionnaires. With a range of customization options, including:

  • customizable themes
  • various question types
  • conditional logic
  • file upload capability

Google Forms caters to diverse survey needs, making it an excellent tool for creating web forms.

Furthermore, it provides a straightforward way to share your forms. Whether you want to share via email, copy a link for manual sharing, or embed the form as HTML on a website, Google Forms makes it easy to reach your audience.

Real-Time Collaboration and Data Analysis

In addition to simplifying form creation, Google Forms also promotes real-time collaboration and data analysis. Its integration with Google Sheets allows multiple users to analyze and work on the data simultaneously, enhancing collaboration and efficiency.

Whether you want to analyze responses in aggregated data or individually, Google Forms provides a range of charts tailored to the types of questions asked. For a more thorough analysis, the data can be exported to Google Sheets, allowing you to uncover deeper insights.

Zoho Forms: A Comprehensive Tool for Data Collection

A business owner using Zoho Forms on a mobile device

Zoho Forms is another commendable form builder worth mentioning. Designed to cater to businesses of various scales, Zoho Forms offers a wide array of customization features, making it a comprehensive tool for data collection. From advanced form features for businesses to tailored solutions for different business needs, Zoho Forms stands out with its flexible and user-friendly interface.

Zoho Forms supports integration with various applications, such as Zapier, to enhance workflow and data management. For sharing, it offers multiple options, including:

  • Direct links
  • QR codes
  • Social media sharing
  • Website embedding
  • Integration with Mailchimp or Zoho Campaigns
  • WordPress embedding

These options provide users with a wide range of options to reach their audience.

Advanced Form Features for Businesses

Zoho Forms excels when it comes to offering advanced features. With features like approval workflows that allow form requests to be routed through successive levels of authority, and custom templates that enable businesses to optimize their data collection processes, Zoho Forms caters to the needs of businesses of all sizes.

Furthermore, it provides industry-specific customization options through field customization and form builders in Zoho One, making it a comprehensive tool for businesses.

Tailored Solutions for Different Business Needs

Apart from offering advanced features, Zoho Forms also provides custom solutions catering to various business needs. Whether it’s lead generation for businesses by enabling direct collection of lead data into their CRM, or facilitating the collection of more candid feedback by anonymizing feedback forms, Zoho Forms ensures that businesses can tailor their data collection process according to their specific needs.

This versatility makes it a favourite among businesses seeking an all-encompassing data collection tool.

Streamline Your Workflow with Formstack

A person streamlining workflow with Formstack on a desktop

Formstack is yet another influential form builder that merits attention. Known for its:

  • secure and analytics-driven form building capabilities
  • solution for form abandonment with its Field Prefill feature
  • seamless integration with Microsoft Excel for real-time export of form submissions

Formstack enhances the efficiency of the form creation process.

However, one must keep in mind the need to compare the various license levels and pricing options before choosing Formstack as their form builder. The platform offers multiple payment structures based on the specific add-ons required, which might be a challenge for some users.

Despite this, Formstack, with its high emphasis on security, data-centric analytics approach, and comprehensive solutions when integrated with other Formstack tools, continues to be a favourite among businesses.

Secure Data Handling for Sensitive Information

When it comes to secure data handling, Formstack takes the lead. It provides a range of security measures for data management, including data security and privacy through the inclusion of security features for all forms, SAML Auth protocols, and adherence to HIPAA standards.

Furthermore, it ensures data encryption in form submissions through password-enabled encryption in security settings, 256-bit encryption for stored documents, SSL encryption for data transmission, and PGP Email Encryption for encrypted email communications. With all these security measures in place, businesses can rest assured that their data is in safe hands.

Analytics and Conversion Optimization

Formstack offers a range of tools for form creation, security, optimization, and analytics. Some of these tools include:

  • Hidden fields for audience segmentation and personalization
  • Insights tools for interaction analysis
  • Performance trends reports to overview submission rates over time

These tools allow businesses to assess form performance and enhance completion rates.

By analyzing user responses, Formstack enables businesses to evaluate form performance and make strategic adjustments to improve it.

Jotform: Versatility for Every Use Case

A person exploring Jotform's versatility on a mobile device

Jotform, another versatile form builder renowned for its payment integration and cross-platform embedding capabilities, is next on our list. Whether you’re a small business collecting payments for online orders or a large corporation managing customer feedback, Jotform has got you covered.

Jotform stands out with its ability to handle payment integration effectively. With a range of payment gateways, it enables:

  • Smooth payment processing
  • Product sales
  • User-defined amounts
  • Donation acceptance

This makes it a reliable tool for businesses of all sizes.

Payment Integration and Management

Jotform makes online payments integration and management a breeze. It integrates with a range of payment platforms, such as Apple Pay, Google Pay, Braintree, Venmo, Android Pay, and credit cards, to facilitate smooth transactions. In addition to this, Jotform ensures a high level of security for payment transactions through adherence to PCI DSS Level 1 Compliance, GDPR compliance, CCPA compliance, maintenance of a 256-bit SSL connection, and provision of options for form encryption and HIPAA compliance for healthcare professionals.

Embedding Forms Across Platforms

Jotform not only excels in payment integration but also in embedding capabilities. Whether you want to integrate a form into your website, Facebook page, or an email campaign, Jotform provides a straightforward way to do so. However, it’s important to consider submission storage limits and monthly form views, as using the same form on multiple sites may impact these.

Crafting Conversational Forms with Typeform

Typeform is the form builder for you if your goal is to create engaging, conversational forms. Known for its visually striking form builder with powerful analytics, Typeform enables businesses to create forms that not only collect data but also engage users.

Typeform’s powerful forms stand out with their stylish and interactive form designs. These designs prioritize aesthetics and user-friendly interfaces, enhancing navigation and interaction with the forms. This results in higher engagement rates, which in turn leads to better conversion rates.

Enhancing Lead Generation with Style

Typeform elevates lead generation with its stylish designs. The visually appealing forms capture users’ attention, making the interaction more enjoyable and leaving a positive impression. This results in higher engagement rates, which in turn leads to better conversion rates.

Moreover, with its range of design customization options, businesses can create forms that align with their brand identity, further enhancing user engagement.

Insights and Analytics

Typeform’s analytics capabilities are just as impressive as its design features. With its advanced analytics capabilities such as hidden fields for tracking information, tools for gaining insights to enhance completion rates, and the gathering of qualitative data through surveys, Typeform offers valuable data on form interactions, allowing for strategic adjustments to improve performance.

These capabilities offer valuable data on form interactions, allowing for strategic adjustments to improve performance.

Ninja Forms: The WordPress Form Creator

Ninja Forms is a game-changer for WordPress users. As a versatile plugin designed for creating forms on WordPress websites, Ninja Forms simplifies the form creation process, making it a breeze even for non-technical users.

With Ninja Forms, you can create an unlimited number of forms and submissions, handle form submissions, and expand your form’s features to meet specific needs. However, it’s important to note that you’ll need to compare the various license levels and pricing options, as there are multiple payment structures based on the specific addons required.

Building Forms in a Single Click

Creating forms with Ninja Forms is as straightforward as a single click. With its straightforward ‘Add New Form’ button, users can access a new interface with various tabs dedicated to form creation, streamlining the process for efficiency.

Furthermore, with its variety of pre-designed form templates, Ninja Forms simplifies the process of building forms, saving you time and effort.

Extending Functionality with Add-Ons

Ninja Forms goes beyond basic form creation by offering a range of add-ons that are available for individual purchase or through a membership upgrade. These add-ons enhance the functionality of Ninja Forms, enabling a personalized form experience that caters to specific requirements. Whether you’re looking to add a new feature or enhance an existing one, Ninja Forms’ add-ons have got you covered.

WPForms: The All-in-One Solution for WordPress Sites

WPForms is another form builder worth noting for WordPress users. As an all-in-one form builder solution for WordPress sites, WPForms offers smart conditional logic and powerful integrations, making it a comprehensive tool for businesses.

WPForms distinguishes itself with its smart conditional logic feature, which allows setting conditional rules for form fields and adapting the form content based on user input. Additionally, it integrates with various popular platforms including WooCommerce, Elementor, HubSpot, Salesforce, Mailchimp, and Brevo, providing users with a comprehensive solution for their data collection needs.

Smart Conditional Logic for Personalized Forms

The smart conditional logic feature in WPForms provides the capability to establish rules governing the behavior of a form in response to the user’s selections and entries. This feature is instrumental in creating personalized and dynamic forms that effectively gather pertinent information from users.

Whether you’re creating a simple contact form or a complex registration form, WPForms’ smart conditional logic makes it easy to create personalized forms that meet your specific needs.

Powerful Integrations and Marketing Tools

WPForms is not just about form creation and smart conditional logic; it’s also about powerful integrations and marketing tools. With WPForms, you can:

  • Seamlessly integrate with various marketing platforms and CRM tools
  • Simplify the synchronization of email lists and subscriber information
  • Directly manage customer relationships within WPForms
  • Enhance your overall marketing strategy

Whether you’re looking to capture more leads, streamline your email marketing, or enhance your customer relationship management, WPForms has got you covered.

Simplify Form Creation with 123FormBuilder

123FormBuilder, a user-friendly tool, makes form creation and data collection straightforward. Recognized for its web form builder software, 123FormBuilder is highly regarded for its user-friendly interface and adaptability, making it an ideal choice for businesses of all sizes seeking a reliable form maker.

With an extensive collection of over 2,000 form templates, 123FormBuilder caters to diverse data collection requirements, offering businesses a wide range of options to choose from. Whether you’re creating a simple contact form, looking to create registration forms, or even working with order forms, 123FormBuilder’s extensive template library makes it easy to find the perfect registration forms for your needs.

Collecting Data with Ease

123FormBuilder makes data collection a breeze. It offers:

  • Secure online forms
  • Mobile data collection functionality
  • Automation options such as scheduling reminder emails
  • Seamless integration with platforms like Google Sheets

With these features, it enhances the efficiency of the data collection process.

Furthermore, with its user-friendly interface, it makes form creation easy and efficient, allowing businesses to collect pertinent data without any hassle.

Engage and Convert with Customizable Designs

In addition to ease of data collection, 123FormBuilder also offers customizable designs that can engage users and enhance conversion rates. With its range of design customization options, businesses can create visually appealing forms that align with their brand identity, further enhancing user engagement and conversion rates.

Whether you’re looking to enhance your lead generation efforts or collect customer feedback, 123FormBuilder’s customizable designs can help you achieve your goals.

Innovating with AI-Driven Form Builders

The evolution of online form building is underway with the emergence of AI-driven form builders. These form builders offer:

  • Intelligent collaboration
  • Time and cost savings through automation
  • Improved accuracy with advanced validation features
  • Enhanced user experience with smart suggestions and intuitive interfaces

Despite this, employing AI-driven form builders presents its own set of challenges, including:

  • Ensuring accuracy and reliability
  • Managing data privacy and security concerns
  • Integrating with existing systems
  • Addressing technical issues

These potential challenges may arise when using AI-driven form builders.

Nevertheless, with the advancements in AI and machine learning, the future of online form building looks promising.

AI-Powered Responses and Assistance

AI-powered responses and assistance in form builders enhance user experience by providing:

  • Personalization
  • Form validation
  • Automation and optimization
  • Data analysis

AI-driven form builders provide insights by analyzing user responses, enabling businesses to assess form performance and implement strategic improvements.

Whether it’s automating the form filling process, analyzing responses rapidly, or providing real-time interactions through chatbots, AI-powered form builders are revolutionizing the form building process.

Future Trends in Online Form Building

The integration of AI and machine learning brings exciting future trends in online form building. From automating tasks and enhancing decision-making to streamlining the design process through generative design, machine learning has the potential to revolutionize the form building process.

As the global online form builder software market is expected to experience significant growth in the coming years, it’s safe to say that the future of online form building is bright.


In conclusion, online form builders have come a long way from being simple tools for creating forms to sophisticated platforms that offer a range of features and integrations. Whether you’re a small business looking for a cost-effective solution or a large corporation needing advanced features and functionalities, there is a form builder out there that can cater to your specific needs.

From Google Forms and Zoho Forms to Formstack and Jotform, each form builder offers unique features and capabilities that can streamline your data collection process and enhance your business operations. And with the advent of AI-driven form builders, the future of online form building looks promising. So, whether you’re in the market for a new form builder or looking to upgrade your existing one, it’s clear that the options are vast and the possibilities are endless.

Frequently Asked Questions

Where can I create forms for free?

You can create forms for free with Google Forms or Zoho Forms, and you can use Canva's free form builder to make printable survey forms, quizzes, sign-up forms, and more.

Is Formsite a safe site?

Formsite uses industry-standard encryption protocols for secure (https) connections over TLS and AES-256 encryption algorithm to encrypt data at rest, making it a reliable and safe platform for collecting data from your target audience.

What are forms on a website?

Forms on a website are used to gather data from users, which is sent to a server for processing. Examples of forms include checkboxes, radio buttons and text fields, where users can enter their personal information such as name and email address.

Is form builder free?

Yes, form builder is free! Canva's free form builder offers easy-to-use tools for creating printable survey forms, quizzes, sign-up forms, order forms, and more. Zoho Forms also provides a powerful form builder that is free to use and share online, and you can receive instant alerts and efficiently manage your data with integrated apps.

What are the primary functions of online form builders?

Online form builders enable easy creation of forms for data collection, gathering feedback, and event sign-ups. They provide streamlined administration and data storage capabilities.

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About our author

photo of David Yap
Written by
David Yap

David is the founder of Zensite, a product design agency based in Singapore. Since 2016, David have been involved in many UI UX related topics covering user experience, product design, digital experience and also founded Friends of Figma, a Figma Community in Malaysia.

photo of Fiha Febiala
Reviewed by
Fiha Febiala

Fiha is a passionate product designer hailing from Indonesia. With a background as a Frontend developer, Fiha transitioned my career into the dynamic world of product design. Fiha is dedicated to translating conceptual visions into user-friendly interfaces that resonate with users. In meantime, Fiha serve as a mentor, guiding aspiring individuals who seek to delve deeper into the realms of UI/UX.


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