We adopt the the Double Diamond Design Process, (Popularized by the British Design Council in 2005). This process is also adopted by large design agencies like IDEO and Nielsen Norman to align designers and non-designers on the same wavelength, enhancing communication efficiency and deliverables.
Discover: Research user needs, empathize with their challenges, and gain insights to understand the problem space. This phase focuses on expanding knowledge and exploring the problem.
Define: Analyze the findings from the Discover phase, identify the core problems to address, and establish a clear problem statement and project goals. This phase involves narrowing down the focus and setting the project's scope.
Develop: Generate a wide range of potential solutions by brainstorming and experimenting with various ideas. Create prototypes to test the feasibility of these concepts, promoting creativity and adaptability.
Deliver: Refine and validate the most viable solutions through user testing and feedback. Make necessary adjustments to finalize the design, resulting in a well-tested, user-centric solution ready for implementation.
The Double Diamond process balances divergent thinking (exploring possibilities) and convergent thinking (focusing on effective solutions), fostering creativity and successful design outcomes.