PropertyGuru : Real Estate Business

PropertyGuru: Property insights tools for confident decisions, transparency and efficiencies in real estate through data.

PropertyGuru : Real Estate Business
Property Guru

PropertyGuru's property search applications offer key features such as custom search filters, free-text search options, personalized alerts, and resources for home financing.

Industry
Property
company size

50+ Employees

Services we provide

INTRODUCTION

PropertyGuru is a property portal group in Southeast Asia, covering Malaysia, Singapore, Indonesia and Thailand. Users can search for properties for sale or rent and get property prices, trends and news.

PropertyGuru for Business provides data-driven insights and smart enterprise solutions for real estate businesses.

They offer solutions and services to help businesses make confident decisions, increase transparency and improve efficiencies so they can win in their market.

PropertyGuru's platform includes key features such as custom search filters, free-text search options, personalized alerts, and resources for home financing, which collectively aim to simplify the property search process for potential buyers and renters.

THE PROBLEM

PropertyGuru needed a dedicated website for its PropertyGuru for Business division, which offers data-powered insights and smart enterprise solutions to support businesses in the real estate industry. Their completed designs needed to be developed on Webflow.

STATIC DESIGNS TO A BUSINESS WEBSITE

Once the high-fidelity designs were finalized, the next step was to turn them into a live website. We started building the designs into a fully interactive website using Webflow.

This involved turning static designs into interactive elements like buttons, forms and scrollable content and writing UX copy to top it off.

We made sure the website was device and screen size responsive so it looked great and worked seamlessly.

In short, Zensite built the PropertyGuru for Business website on Webflow and turned static designs into a live website.

PropertyGuru : Real Estate Business

THE BUILD

PropertyGuru's design team handed over finalised high-fidelity screens for the new division's site. Our job was to make them real in Webflow without losing anything in translation.

We read the designs for what repeated rather than page by page. Navigation, cards, forms, section headers and calls to action were built once as reusable Webflow elements, which keeps spacing and type consistent across the site and means a change to a shared element updates everywhere it appears.

Then came the interactive layer — the buttons, forms and scrolling sections that turn a static comp into something a visitor can use — and the UX copy that sits inside it: labels, helper text, button wording and the small strings usually left as placeholder in a design handover.

Each page was built out across desktop, tablet and phone breakpoints and checked at every one, so responsiveness was part of the build rather than a pass at the end.

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THE RESULT

Zensite built the PropertyGuru for Business website on Webflow, turning the finalised high-fidelity designs PropertyGuru's team handed over into a working, fully responsive site.

Static layouts became interactive components, and we wrote the UX copy that sits inside them. Every page was built against desktop, tablet and phone widths from the start rather than retrofitted for small screens at the end.

We built the front end as a reusable element library rather than styling each page on its own, so PropertyGuru's team could assemble further pages in Webflow without coming back to us.

Scope of our work

This was a Webflow development and UX copywriting engagement. PropertyGuru's own team owned the product strategy, the brand and the visual design, and all three were finalised before we were brought in. Our contribution was turning that design into a live, responsive build.

We delivered this build in 2023. PropertyGuru has since moved the division onto a different platform, so the site at pg4business.com today is not the Webflow build described here.

10+

Pages fully developed

100+

Expandable elements developed on Webflow

A (96%)

Web Performance Index (GT Metrix)

what client said

“I'm incredibly impressed with the level of service and quality of work they provided. The team was responsive, professional, and accommodating from briefing stage to post site live stage. Throughout the process, they were more like a partner than a vendor.”

Joan Germaine
Senior Brand & Marketing Manager of PropertyGuru Group

Contact us

We’d love to learn more about your company and how we can help you. Tell us about your project in the form, and we’ll put you in touch with the right team to get an estimate or quote.

If you have a RFQ or brief, please send to sales@zensite.co

If you are looking for a retainer based service, please check out our design subscription.

hey@zensite.co
+65 3158 6926 (SG)
+60 3-2935 9156 (MY)
‍#02-01, 68 Circular Road, 049422, Singapore
Level 6, Menara Darussalam, 12, Jalan Pinang, Kuala Lumpur, 50450
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