RESEARCH PROCESS

We conducted research to find out how people use the site to look for homes and apply for mortgage loans. While looking at the competition, reading journals and case studies and talked to different types of users, such as first-time homebuyers, real estate agents, and bankers. After the interviews, usability tests of different competitors were done to find out what their strengths, weaknesses, and opportunities were from the user's perspective.

Based on the research data, we redefined the problem and proposed solutions, along with the visual and art direction of the platform.

MORTGAGE MADE EASY AND SECURED

We made a platform that is modern, sleek, and easy to use so that future homeowners can use it without any trouble. The platform is designed to allow users to get the best loan offers from multiple banks by only filling in information once. We also took care of security issues, giving users a sense of comfort and safety as they used the platform.

REAL FORECAST, REAL ANALYSIS

They also added features that allow users to check the real forecast and past data of the property they plan to buy, along with its analysis. Zensite also designed elements to increase user engagement and potential revenue for Urbanmetry.

THE RESULT

The collaboration resulted in a platform that revolutionized the home-buying experience.

Urbanmetry received positive feedback from stakeholders and investors, who appreciated the seamless experience for users to get bank-approved detailed home price reports and secure the best home loan offers in just a few clicks.

The design also helped Urbanmetry get recognition from one of the leading banks in Malaysia.